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AUDI AG, (Xetra: NSU) is a German luxury car manufacturer which produces cars under the Audi brand, (pronounced /aˈʊdi/). The name Audi is based on a latin translation of the word "Horch", itself the German word for “hark." Another explanation for the origin of the name is as an acronym for “Auto Union Deutschland Ingolstadt."

Audi is headquartered in Ingolstadt, Bavaria and has been an almost wholly-owned (99.7%) subsidiary of the Volkswagen Group (Volkswagen AG) since 1964. Volkswagen Group incorporated Audi when it was acquired as part of Volkswagen's purchase of the Auto Union and NSU Motorenwerke AG (NSU) assets.



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1955 audi 100100

1985 audi 200200

1944 audi 8080

1958 audi 9090

2011 audi a1A1

2000 audi a2A2

1997 audi a3A3

2010 audi a3 sportbackA3 SPORTBACK

1991 audi a4A4

2011 audi a4 allroad quattroA4 ALLROAD QUATTRO

2007 audi a5A5

2011 audi a5 sportbackA5 SPORTBACK

1991 audi a6A6

2010 audi a6 allroad quattroA6 ALLROAD QUATTRO

2010 audi a7 sportbackA7 SPORTBACK

1987 audi a8A8

2000 audi allroadALLROAD

1990 audi audiAUDI

1192 audi cabrioletCABRIOLET

2009 audi corollaCOROLLA

1980 audi coupeCOUPE

2011 audi q3Q3

2008 audi q5Q5

2006 audi q7Q7

1998 audi quattroQUATTRO

2007 audi r8R8

2009 audi rsRS

1994 audi rs2RS2

2006 audi sS

1996 audi s2S2

1992 audi s4S4

2007 audi s5S5

1996 audi s6S6

1995 audi s8S8

1999 audi ttTT

2012 audi tt coupeTT COUPE

1991 audi v8V8

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Audi's corporate tagline is Vorsprung durch Technik, meaning "Advancement through Technology"[citation needed]. The German-language tagline is used in many European countries, including the United Kingdom, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. The North American tagline is "Innovation through technology", but in Canada the German tagline Vorsprung durch Technik is now used in advertising.

The company traces its origins back to 1899 and August Horch. The first Horch automobile was produced in 1901 in Zwickau. In 1909, Horch was forced out of the company he had founded. He then started a new company in Zwickau and continued using the Horch brand.

His former partners sued him for trademark infringement and a German court determined that the Horch brand belonged to his former company. August Horch was barred from using his own family name in his new car business, so he called a meeting at the apartment of Franz Fikentscher to come up with a new name for his company. During this meeting Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father– audiatur et altera pars... wouldn't it be a good idea to call it audi instead of horch?". "Horch!" in German means "Hark!" or "listen", which is "Audi" in Latin (compare audible). The idea was enthusiastically accepted by everyone attending the meeting. It is sometimes (incorrectly) believed that AUDI is a backronym (a reversed acronym) which stands for "Auto Union Deutschland Ingolstadt".

Audi started with a 2,612 cc (2.6 litre) four cylinder model followed by a 3564cc (3.6 L) model, as well as 4680cc (4.7 L) and 5720cc (5.7L) models. These cars were successful even in sporting events. The first six cylinder model, 4655cc (4.7 L) appeared in 1924.

August Horch left the Audi company in 1920. In September 1921 Audi became the first German car manufacturer to present a production car with left-hand drive, the Audi Type K. Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking manoeuvres safer.

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