2005 Dodge Viper

The Viper was conceived as a historical take on the classic American sports car. The iconic AC Cobra was a source of inspiration, and the final version of the Viper bears this out with its powerful engine, minimalist straightforward design, muscular and aggressive styling, and high performance. Some saw claims to kinship with the Cobra as a marketing exercise, ignoring that Carroll Shelby was heavily involved in the initial design of the Viper, and subsequent design of the Viper GTS coupe. Notably, the later (1996 through 2002) Viper GTS coupe took a few design cues from the Pete Brock designed Shelby Cobra Daytona. Though the proportions seem similar at first glance, the designs are quite unique. Carrol Shelby was key in the development of the R/ T 10 as well as having a hand in the development of the GTS model.

The Viper was initially conceived in late 1988 at Chrysler's Advanced Design Studios. The following February, Chrysler president Bob Lutz suggested to Tom Gale at Chrysler Design that the company should consider producing a modern Cobra, and a clay model was presented to Lutz a few months later. The car appeared as a concept at the North American International Auto Show in 1989. This concept vehicle was originally named Copperhead because of its low, wide appearance characteristic of reptiles. All engines for the Viper have since been known as "copperhead". The name would later be changed to Viper. Public reaction was so enthusiastic, that chief engineer Roy Sjeoberg was directed to develop it as a standard production vehicle.