In the early 1960s, Maserati's reputation was at a high. With growing sales, Prince Karim Aga Khan ordered a special Maserati 5000 WP, chassis no. 103,060, designed by Pietro Frua. The following year, Maserati showed the first-generation Quattroporte of 1963, which bore a striking resemblance to the earlier drawing.
Also designed by Frua, the 1963 'Tipo 107' Quattroporte joined two other notable grand tourers, the Facel Vega and the Lagonda Rapide, which could comfortably do 200km/h (124mph) on the new motorways of Europe. However, the Quattroporte could be said to have been the first car specifically designed for this purpose.
It was equipped with a 4.1L (4136cc/252in³) V8 engine, producing 256hp (SAE) (191kW) at 5,600rpm, and either a five-speed ZF manual transmission or a three-speed automatic. Maserati claimed a top speed of 230km/h (143mph).
Between 1963 and 1966, 230 examples were made.
In 1966, Maserati revised the Tipo 107, adding twin headlights (already on the US model) and, from 1968, a 4.7 L, 295hp (SAE) (220kW) engine. Around 500 of the second series were made. Production stopped in 1969.