By the end of 2007, Nissan had sold about 100,000 Nissan Qashqai in Europe, including 17,554 in UK, 15,376 in Russia, and 10,746 in Italy.
The Qashqai will be exported to the Middle East and additional overseas markets.
Built on an all-new platform, the Qashqai went on sale in February 2007, and Nissan targeted more than 100,000 sales per year. Nissan said the car, named after the nomadic Qashqai tribe, would cater to those buyers who want a more dynamic design, but are not attracted to the large, aggressive nature of a sport utility vehicle. The car slots below the X-Trail in the Nissan range and partially replaces the conventional Primera (still produced at the Sunderland plant for export markets, but no longer sold in the UK), even though it took the production place of the smaller Almera. In terms of size, its 4310mm (169.7in) length and 1610mm (63.4in) height make it fall between compact MPVs, such as the SEAT Altea and Renault Scénic; and compact SUVs like the Hyundai Tucson, Kia Sportage and Mitsubishi Outlander.
The top half of Qashqai has a sleek dynamic form with a distinctive shoulder line which rises at the rear — a design cue similar to that of the Nissan Murano. The lower portion resembles an SUV due to large, pronounced wheel arches and a slightly elevated ground clearance. The all-new Qashqai uses the exact same platform as the X-Trail (the vehicle the Qashqai is based on), but will not be as functional or as off-road capable as the latter. Nissan is planning the Qashqai to rival such cars the Toyota RAV-4 and the Honda CR-V. The Qashqai utilizes a 2.0-liter, four-cylinder engine delivering 103kW (138hp) power and 196N·m (145lb·ft) torque. It is equipped with an AWD/4WD system and received a five star Euro NCAP safety rating.
Four engine choices are available: the petrol engines will be a 115hp (86kW) 1.6L and a 140hp (104kW) 2.0L, while the 106hp (79kW) 1.5L and 150hp (112kW) 2.0L will be the Diesel engines.
In May 2007, the Euro NCAP (European New Car Assessment Programme) awarded the Qashqai its best ever adult occupant score.