Since the 1980s GM had wanted a new car to bring new life to Oldsmobile, a car that was "not your father's Oldsmobile"; thus the Aurora was born, with several styling cues taken from the 1960s Oldsmobile Toronado. By the time the Aurora was released, Oldsmobile badly needed the Aurora, in hopes for a comeback of the marque (Oldsmobile sales had plummeted from 1,066,122 in 1985, to just 389,173 in 1992). As a symbol of its clean break from other cars in the lineup, the Aurora bore no Oldsmobile badging or script save for the cassette deck and engine cover. Instead, a new emblem consisting of a stylized 'A' was used, foreshadowing a similar restyling of Oldsmobile's corporate 'Rocket' emblem for 1997.
With the Aurora, Oldsmobile tried to ride the praise of the car by launching other models that borrowed styling cues from the Aurora such as the Intrigue and Alero, as well as the redesigned Eighty-Eight, Silhouette, Cutlass, and Bravada. The Oldsmobile "rocket" logo was even updated to be more in-line with the Aurora's emblem. Because of this, a rumor started circulating at the time that the name of the whole Oldsmobile marque would be changed to simply "Aurora."