The estate, known as the 407 SW, was launched four months after the saloon, whereas the coupé has been on sale since early 2006.
Saloon and SW models were given a minor facelift in summer 2008 with all petrol-engined models being withdrawn from sale in the United Kingdom.
The first advertisement, known as "The Toys" or "Les Jouets", features life-size toy cars shown up by the sleek newly released Peugeot 407. Directed by Philippe André for French agency BETC Euro RSCG, the advert was filmed in Sydney, Australia (we see cars crossing the Sydney Harbour Bridge). André developed twenty model cars especially for the shoot. The soundtrack is provided by French duo, The Film, (Guillaume Brière and Benjamin Lebeau) with their song Can You Touch Me, an adaptation of their earlier song, Can You Trust Me.
The follow up ad features the same scenario of life-size toy cars in Sydney, this time taking a new Peugeot 407 SW out of the city to a beachside home. Along the way we see old and decrepit stationwagons breaking down or suffering from image problems. The soundtrack features (I'm Gonna) Kick You Out by the Caesars, taken from their album, 39 Minutes of Bliss (in an Otherwise Meaningless World).
The commercials use the slogan Playtime is Over, which some perceive to be a retort to the Renault's Laguna slogan Serious Playtime.
The saloon version of the 407 was firstly previewed with the name "407 Elixir" at the 2003 Frankfurt Motor Show. The "407 Silhouette" is a race car with most design features of the current coupé. A version almost identical to the released coupé was presented at the 2005 Geneva Motor Show under the name "407 Prologue".
The "407 Macarena" is a four-door coupé convertible produced by Heuliez and presented at the 2006 Geneva Motor Show.
In Mexico, the 407 is only sold as the four-door sedan. Engines offered are the 2.2 four-cylinder and 3.0 V6 petrol. Trim levels are Confort and Sport for the sedan (see Cars in Mexico).