The car replaces many older cars in production, including the Romanian Dacia 1310 series of Renault 12-based cars.
It was officially launched in 2004. Renault originally had no plans to sell Logan in Western Europe, but began importing a more expensive version of the car in June 2005, starting at around €7,000. It became an unexpected success with people wanting an inexpensive, no frills car they could repair themselves. The Logan was launched in India in June 2007 as a collaboration with Mahindra, who helped Renault cut costs by 15%. India was the first right hand drive market for the Logan. It was almost an instant success with impressive sales in the first few months and is the best-selling car in its class.
A facelifted version was announced on the 1st of July 2008 called the New Logan.
The Logan is based on the B platform that is used by the third generation Renault Clio, Renault Modus and the latest version of the Nissan Micra. It has 50% fewer parts than a high-end Renault vehicle and has a limited number of electronic devices. In addition to making the car less costly to produce, this also makes it easier and cheaper to repair. As with many low-cost vehicles, a large amount of soundproofing was omitted, meaning that road vibrations, engine sound and wind noise are noticeable for the passengers.
Some parts are also much simpler than those of its competitors. For example, rear-view mirrors are symmetrical and can be used on either sides of the car, the windshield is flatter than usual, and the dashboard is a single injection-molded piece.
The developers have taken into account several differences between road and climate conditions in developed and developing countries. The Logan suspension is soft and strong, and the chassis sits visibly higher than most other superminis to help it negotiate dirt roads and potholes on ill-maintained asphalt roads. The engine is specially prepared to handle lower quality fuel, whereas the air conditioning is powerful enough to lower temperature several degrees (above 40°C are common in the Middle East and Mediterranean Sea).