At the time of its launch, the Metro was sold as an Austin. From 1982, MG versions became available. From 1990 until its demise in 1994, the Metro was sold only as a Rover.
Although the new Rover 200 (introduced in 1995 and smaller than previous 200 models) had originally been designed as a replacement for the Metro, it was not marketed as such after its launch. A direct replacement in the supermini class did not arrive until 2004 with the CityRover. The Rover 100 was finally cancelled in 1998, ironically being out-lived (by two years) by the original Mini it was meant to replace.
On 8 October 1980, BL introduced the Austin miniMetro. It was intended as a big brother, rather than as a replacement, for the Mini, the earlier Mini replacement project, ADO88, having been replaced in late 1977 by a new project, LC8, for the development of a larger car which could compete more effectively with the successful superminis, such as the Ford Fiesta. Some of the Mini's underpinnings were carried over into the Metro, namely the 998 cc and 1275 cc A-Series engines, much of the front-wheel drivetrain and four-speed manual gearbox, and suspension subframes. The Metro used the Hydragas suspension system found on the Allegro but without front to rear interconnection. The hatchback body shell was one of the most spacious of its time and this was a significant factor in its popularity. Initially, the Metro was sold as a three-door hatchback.
The name was chosen through a ballot of BL employees. They were offered a choice of three names, Match, Maestro or Metro. Once the result was announced, the manufacturer of trains and buses, Metro Cammell, objected to the use of the Metro name by BL. The issue was resolved by BL promising to advertise the car only as the miniMetro.
At the time of its launch, the Metro was hailed as British Leyland's saviour, as the company was facing a serious financial crisis and there were fears that it could go out of business. British Leyland's troubles were largely attributed to out-of-date technology and design of most of its model range. The Mini, for example, had been in production for 21 years by the time of the Metro's launch. The Austin Allegro was seven years old and the Morris Ital was also launched in 1980 but was effectively a reworked version of the nine-year-old Morris Marina, and BL's latest all-new car was the 1976 Rover SD1.