The Yamaha corporate logo is comprised of three tuning forks placed on top of each other in a triangular pattern.
In 2000, Toyota and Yamaha Corporation made a capital alliance where Toyota paid Yamaha Corporation 10.5 billion yen for a 5 per cent share in Yamaha Motor Company while Yamaha and Yamaha Motor each bought 500,000 shares of Toyota stock in return.
See also: Yamaha Motor Racing
Yamaha has a long racing heritage where it has had its machines and team win many different competitions in many different areas, particularly in motorcycle racing. Yamaha has had great success with riders such as Bob Hannah, Heikki Mikkola, Kenny Roberts, Chad Reed, Jeremy McGrath, Stefan Merriman, Wayne Rainey, and currently, Valentino Rossi. Yamaha has won a total of 35 World Championships, including 3 in MotoGP and 9 in the preceding 500cc 2-stroke class.
Yamaha created the innovations which lead to the modern motocross bike, as they were the first to build a production mono-shock motocross bike (1975 for 250 and 400, 1976 for 125) and one of the first to have a water-cooled motocross production bike (1977 in works bikes, 1981 in off-the-shelf bikes).
Since 1962 Yamaha produced production road racing grand prix motorcycles that any licensed road racer could purchase. In 1970, non-factory "privateer" teams dominated the 250cc World Championship with Great Britain’s Rodney Gould winning the title on a Yamaha TD2.
Yamaha also sponsors several professional ATV riders in several areas of racing, such as cross country racing and motocross. Yamaha has had good success in cross country with their YFZ450, being ridden by Bill Ballance, winning 9 straight titles since 2000. Yamaha's other major rider, Traci Cecco, has ridden the YFZ450 to 7 titles, with the first in 2000. In ATV motocross, Yamaha has had success with Dustin Nelson and Pat Brown, both who race the YFZ450. Pat Brown's best season was a 3rd place title in 2007, while Nelson has had two 1st place titles in the Yamaha/ITP Quadcross, one in 2006 and the other in 2008.