1998 Iveco 440 SERIE

Today the company is a significant player in the medium-duty commercial vehicle and engine markets, and is near the top for sales of passenger transport and 3.5 ton light vehicles.[citation needed]

Iveco became the All Blacks' global sponsor in January 2007.

The company is dominated by Fiat Group, and was created on 1st January 1975 by Fiat manager and mechanical engineer Bruno Beccaria (1915-2001) through the merger of five companies operating in Italy, France and Germany; Fiat Veicoli Industriali (located in Turin), OM (Brescia), Lancia Veicoli Speciali (Bolzano), Unic (Trappes) and Magirus (Ulm).

In 1990, Iveco acquired 60% of ENASA, a leading truck manufacturer and makers of Pegaso brand of commercial vehicles in Spain. This was a important step in the history of Iveco since it became a local brand in all the leading European markets. With this acquisition, Iveco expanded its manufacturing locations to Barcelona, Valladolid and Madrid in Spain.

In its early years, the company focused on rationalizing, integrating and optimizing the various manufacturing and commercial structures that had been independent until then, and the first centralized functional structure emerged. From a marketing viewpoint, these years saw the launch of the Daily (1978), the Turbo (1981) and the Turbostar (1984), three vehicles that symbolized Iveco's entrepreneurial success in Europe.