1998 Volvo C40

Volvo produces models ranging from SUVs, wagons, and sedans to compact executive sedans and coupes. With 2,500 dealerships worldwide in 100 markets; 60 percent of sales come from Europe, 30 percent from North America, and the other 10 percent is from the rest of the world.

Volvo's market share is shrinking in the North American market. However, Volvo increased its market share in new markets such as Russia, China and India.[citation needed] Specifically, Volvo expected sales in Russia to double and exceed 20,000 units by the end of 2007, making Russia one of the ten biggest markets for the company. Volvo already boasts the leading position in Russia's luxury car segment.

Older models were often compared to tractors,[citation needed] partially because Volvo AB was and still is a manufacturer of heavy equipment, earlier Bolinder-Munktell, now Volvo Construction Equipment. Considered by some to be slow and heavy, they earned the distinction "brick" as term of endearment for the classic, block-shaped Volvo, with the more powerful turbo charged variants known as "turbobricks". More recent models have moved away from the boxy styles favored in the 1970s and 1980s and built a reputation for sporting performance, but not before the phenomenal success of factory-supported Volvo 240 turbos winning both the 1985 European Touring Car Championship (ETC) and 1986 Australian Touring Car Championship (ATCC). Most recently a 850 series wagon won top honors at the 1995 British Touring Car Championship (BTCC).